Despite the reputation of autumn’s leaf season as Asheville’s banner business period, recent data from the Asheville Downtown Association revealed the holidays to be a close rival, with a higher number of visitors in December 2025 than any other month.

Downtown Asheville belongs to everyone who lives, works, visits, and invests here. The 2026 State of Downtown Survey is now live: and we want your voice. Take 5–10 minutes to share what’s working, what could improve, and help guide what comes next. Survey results will be shared at our upcoming State of Downtown event.

ADID SERVICE ANNOUNCEMENT: SEVERE WEATHER ALERT, MODIFIED SCHEDULE

Large group of South Slope stakeholders gathers at Antidote

The Asheville Downtown Association is now accepting vendor applications for our 2026 public events, and we’re excited to welcome food vendors, makers, artists, and interactive activation partners who want to be part of some of downtown’s most beloved celebrations.

We’re excited to announce the first weekly winner of the Asheville Downtown Association’s Shop Small, Win Big holiday campaign, presented in partnership with Explore Asheville. This week’s winning retailer is Duncan & York Modern Market, matched by shopper Paul Stroebel, who each received $500 after Paul uploaded his qualifying receipt.

This GivingTuesday, we invite you to support the Asheville Downtown Association Foundation, the 501(c)(3) charitable arm of the Asheville Downtown Association.

If you missed the festive energy in Downtown Asheville last weekend—or just want to relive it—you can now stream the 2025 Asheville Holiday Parade presented by Bojangles on YouTube.

One of Downtown Asheville’s most beloved holiday traditions is returning: the Winter Window Display Program in partnership with GoLocal Asheville! Each year, local businesses transform their windows into whimsical, festive works of art, bringing holiday cheer to residents and visitors alike.

Asheville’s favorite fall tradition is back! Oktoberfest returns to Pack Square Park on Saturday, October 4, 1–6 PM—and this year it’s free and open to the public. Expect big Bavarian energy with 20+ beverage makers pouring 60+ styles, live music from Lagerhosen and The Hillclimbers, hilarious emcee Hilliary Begley, and classic Oktoberfest Games presented by Aloft/Moxy Hotel. Come hungry—local food trucks (including Haus Heidelberg) will be serving German-inspired bites and festival favorites.