Keep Shopping Local—3 More Chances to Win Shop Small, Win Big!

Shop Small, Win Big: Congratulations to Our First Winner!

We’re excited to announce the first weekly winner of the Asheville Downtown Association’s Shop Small, Win Big holiday campaign, presented in partnership with Explore Asheville. This week’s winning retailer is Duncan & York Modern Market, matched by shopper Paul Stroebel, who each received $500 after Paul uploaded his qualifying receipt.

You can watch the WLOS coverage of the check presentation here:
https://wlos.com/news/local/asheville-downtown-shop-small-win-big-program-winners-announced-duncan-and-york-local-business-winter-christmas-shopping-holidays

The program continues for three more weeks, giving shoppers plenty of time to explore Downtown, support local retailers, and enter to win big.

How to Participate

Participating is simple—and every entry supports a Downtown small business.

  1. Spend $25 or more at any Downtown retail shop.

  2. Upload your receipt at: https://form.jotform.com/AVLDowntown/shop-small-win-big-2025

  3. You’re entered in that week’s drawing—$500 for you and $500 for the business you supported.

Each week has its own drawing, so every shopping trip is a new chance to win.

While you’re Downtown, enjoy the full Winter in Downtown experience:

  • Vote for your favorite Winter Window display

  • Explore our Winter in Downtown calendar of festive events

  • Visit the seasonal lighting installations at Triangle Park, Pritchard Park, and Pack Square

  • Shop local for unique gifts and holiday finds

The Winter in Downtown campaign is made possible thanks to the support of the Asheville Downtown Improvement District, Explore Asheville, the Trina Mullen Foundation, and the City of Asheville.

For Downtown Retailers: How to Boost Your Chances of Winning

Every week, one participating Downtown retail business wins $500—paired with the shopper who made a qualifying purchase. The more your customers upload their receipts, the higher your odds.

Here’s how you can help:

  • Encourage customers to upload their receipts at
    https://form.jotform.com/AVLDowntown/shop-small-win-big-2025

  • Print and display this flyer at your point of sale:
    [Download Flyer Here]

  • Share the program on your social media channels

  • Tag @avldowntown so we can reshare and amplify your posts

  • Email us your events and promotions to be featured on the
    Winter in Downtown calendar

This seasonal promotion is designed to drive foot traffic, increase visibility, and celebrate the incredible shops that make Downtown Asheville vibrant and welcoming.

Thank you for helping us spread the word—and good luck in the next three weeks of drawings!

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