Winter Windows Are Back — Join Downtown Asheville’s Holiday Tradition! 🎄✨
One of Downtown Asheville’s most beloved holiday traditions is returning: the Winter Window Display Program in partnership with GoLocal Asheville! Each year, local businesses transform their windows into whimsical, festive works of art, bringing holiday cheer to residents and visitors alike.
This year’s theme is TOYSHOP WHIMSY, celebrating the nostalgic magic of childhood toys and the joy they bring. Whether you’re a longtime participant or a first-time entrant, this is your chance to add sparkle to downtown and show off your creativity.
New This Year: Freemium Participation
We’re excited to make it easier than ever to join the fun:
Basic (Free): Your location will appear on our interactive downtown map so visitors can easily find your display.
Premium ($50 for non-members, free for ADA members): Enjoy a social media story to over 50,000 followers, a “Look Up!” sidewalk decal, and the ability to post your specials and events on the Winter in Downtown online calendar.
Apply by November 1 to be included on the map and in our promotions.
Important Dates
Display Deadline: November 22 (Holiday Parade Day)
Display Duration: Through January 1
Judging: People’s Choice! The winning display will earn bragging rights and a feature on our social media channels.
✨ Don’t miss this opportunity to delight visitors, showcase your creativity, and help downtown shine this holiday season!