Downtown Visitor Trends – August 2025

Out-of-market visitation to Downtown Asheville increased to 580,900 in August, up from 550,700 in July. Year-over-year, visits also rose by 0.8%, signaling a positive shift after earlier declines in year over year visits.

Visitor traffic peaked on August 23 and August 30—both Saturdays—highlighting the continued strength of weekend tourism. Afternoon visitation held steady between 1 PM and 4 PM, with a second peak around 7 PM.

As always, we’ll keep an eye on these trends to help shape programming, support local businesses, and keep downtown moving in the right direction.

This data was crafted thanks to the information collected through the Asheville Downtown Improvement District. We’ll keep tracking these trends to help shape events, support our local businesses, and keep downtown thriving. Click on the link below to review the data that informs these insights.