Downtown Visitor Trends – June 2025

Foot traffic in downtown Asheville followed a steady rhythm throughout May, with Fridays and Saturdays drawing the biggest crowds. The busiest hours fell between noon and 4 p.m., when most shops, restaurants, and activities are in full swing.

Compared to last May, out-of-market visits were down 16.4%, likely a lingering effect of Hurricane Helene. The storm’s impact last fall is still being felt in a variety of ways, from tourism to daily routines.

Even so, weekends stayed active, and downtown continued to attract visitors from nearby towns and cities — a positive sign as we head into the summer season.

This data was crafted thanks to the information collected through the Asheville Downtown Improvement District. We’ll keep tracking these trends to help shape events, support our local businesses, and keep downtown thriving. Click on the link below to review the data that informs these insights.