Catch the Magic: Watch the Asheville Holiday Parade Presented by Bojangles

If you missed the festive energy in Downtown Asheville last weekend—or just want to relive it—you can now stream the 2025 Asheville Holiday Parade presented by Bojangles on YouTube. Watch the full parade here: https://www.youtube.com/watch?v=UCs6138cLwk.

This year’s celebration brought record-setting energy to Downtown. At the parade’s peak, Downtown saw nearly 20,000 people, with an estimated 10,000 spectators lining the streets to watch the procession. Even more exciting: Downtown saw a 20% increase in visitor retention after the parade compared to 2023, a strong indicator that holiday programming is helping support small businesses and drive economic activity throughout the season.

None of this would be possible without the generous support of our partners and community. Thank you to our presenting sponsor Bojangles, the City of Asheville, all parade participants, our dedicated volunteers, and the incredible WCU broadcasting students and WHEE-TV team who brought the parade to screens across the region. We also extend our heartfelt gratitude to first responders for keeping everyone safe throughout the event.

Whether you were there in person or are tuning in from afar, we hope you enjoy the show—and thank you for helping make this year’s Holiday Parade one of Asheville’s best.