Asheville Oktoberfest Returns to Pack Square Park — Free to Attend!

Written By Hayden Plemmons

Asheville’s favorite fall tradition is back! Oktoberfest returns to Pack Square Park on Saturday, October 4, 1–6 PM—and this year it’s free and open to the public. Expect big Bavarian energy with 20+ beverage makers pouring 60+ styles, live music from Lagerhosen and The Hillclimbers, hilarious emcee Hilliary Begley, and classic Oktoberfest Games presented by Aloft/Moxy Hotel. Come hungry—local food trucks (including Haus Heidelberg) will be serving German-inspired bites and festival favorites.

Two Ways to Sip

1) Prost Pass — $25 presale / $30 day-of
Skip the ticket line and jump straight into tastings. Your Prost Pass includes:

  • Souvenir tasting cup

  • 21+ wristband

  • 20 tastes from participating makers
    Pick up at the Prost Pass Pickup tent at College & Spruce. (Limited quantity.)
    → Get your Prost Pass!

2) Pay-As-You-Go Tickets (buy at entry)

  • $8 Taster Ticket = 4 tastes or 1 full-size pour

  • Purchase your wristband + cup + tickets at Admissions (the only place to pay for alcohol).

  • Redeem tickets at any brewery tent. (No payments at tents.)

What’s Pouring

A curated lineup of Western North Carolina breweries, wineries, cideries, and distillers—more than 60 styles to explore, from festbiers and lagers to ciders, wines, and spirits.

Music & Entertainment

  • Lagerhosen (1:15–3:00 PM)

  • Asheville Beer Choir (3:30–3:50 PM)

  • The Hillclimbers (4:00–5:50 PM)

  • Emcee: Hilliary Begley

  • Oktoberfest Games presented by Aloft/Moxy Hotel

Know Before You Go

  • 21+ for alcohol; valid physical ID required

  • No weapons of any kind

  • Drink responsibly — we reserve the right to refuse service

  • Photo/Video: Attendance & Prost Pass use may be recorded for event promo

  • No outside alcohol; no payments at brewery tents

  • Rain or shine; Prost Passes are non-refundable

  • Dress the part! Lederhosen, dirndls, and blue-and-white flair encouraged (not required)

Volunteer & Support

This event is the largest fundraiser for the Asheville Downtown Association—powering our year-round work to keep downtown clean, safe, beautiful, and active. Want in on the fun? Volunteers get great perks.
→ Volunteer Sign-Up.

See you Saturday, October 4, in Pack Square Park. Prost!

Hayden Plemmons
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