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Downtown Holiday Windows Winners Announced


The Asheville Downtown Association today announced the winners of its annual Downtown Holiday Windows Contest.

Judge’s scored on creativity, originality, interpretation of theme, use of merchandise and the WOW factor. The theme is “Appalachian Holiday,” following the theme of the Asheville Holiday Parade.

Winners are:

Judge’s Favorite: Purl’s Yarn Emporium

Best Interpretation of Theme: The Chocolate Fetish

Best Use of Merchandise: Mast General Store

Most Heartwarming: Sensibilities Day Spa

Honorable Mention: Duncan & York and Spiritex

Winners from the previous year are not eligible to win in the same category in consecutive years.

“Purl’s always has a great window, but this year’s nod to the Appalachian Holiday theme featuring Swannanoa Solstice and Christmas Jam really impressed the judges,” said Meghan Rogers, Executive Director of the Asheville Downtown Association.

She continued, “The judges also loved the heartwarming window at Sensibilities Day Spa put together by children in the Arts for Life program at Mission Hospital. The kids, ages 5-17, made adorable animals you’d find in our mountains.”

Check out the beautiful windows from all participating businesses: Asheville Museum of Science, Carmel's Kitchen & Bar, Duncan & York, Fired Up! Creative Lounge, Hazel Twenty, Hip Replacements, Horse + Hero, L'Optique, Mast General Store, Mountain Merch, Patton Avenue Pet Company, Purl's Yarn Emporium, Sensibilities Day Spa, Spiritex, The Chocolate Fetish, Tops for Shoes and Traveling Chic Boutique. For more information, visit ashevilledowntown.org.