Each year, the Asheville Downtown Association presents Downtown Heroes Awards to individuals or organizations who have significantly impacted downtown Asheville, have been active in its revitalization, and have contributed time and energy to improve the downtown area for businesses, residents and tourists.
2012 - Bob and Ellen Carr, Pat Whalen, Leslie Anderson
2013 - Rick Ramsey; Karen Tessier, John Lantzius
2014 - Grace Pless, Lou Bissette, Kim MacQueen
2015 - Franzi Charen, Jim Daniels, Susan Roderick
2016 - John Cram, Mary Ann West (Julian Price Award), Adrian Vassallo (Service Recognition)