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Deadline Extended for Asheville Holiday Parade Applications


The Asheville Downtown Association has extended the deadline for application for this year’s Asheville Holiday Parade. Applications will now be accepted until Friday, October 11.

The 67th Asheville Holiday Parade, presented by Bojangles and produced by the Asheville Downtown Association (ADA), takes place Saturday, November 23 beginning at 11am. The parade theme is “A Star is Born” to honor the many talented dancers, painters, singers, actors and artists that perform in our community.

Parade attendees get to extend the day’s festivities at JingleFest held at Roger McGuire Green in Pack Square Park from 1 – 4 pm. The stage show, featuring special performances by dance and song groups from the parade, will entertain while everyone waits for Santa who will be on hand to meet, greet and have a photo taken. There will be inflatables for the kids as well.

Applications for parade entries are available online at ashevilleparade.org or by emailing info@ashevilledowntown.org. Applications may be completed online but will not be valid until entry fee is received. All entries will be evaluated based on interpretation of theme, community spirit and contribution to the overall parade.

The prize structure will award to various categories such as school groups, dance teams and best handmade float. Exact prize categories will be announced later this summer.

Asheville Holiday Parade sponsors include: Bojangles of WNC, Mission Health, The Grove Arcade, Deerfield Retirement Community, Asheville’s Fun Depot, TD Bank, Aloft Asheville Downtown, Mix 96.5, Star 104.3, 98.1 The River, WNCW, 99.9 Kiss Country, Asheville Scene, Asheville Citizen-Times, WNC Parent, The Laurel of Asheville, Asheville Color & Imaging, WLOS, WNC Magazine, Sisters of Mercy Urgent Care, NC Stage Co. and Montford Park Players. The Asheville Holiday Parade is also supported by the City of Asheville.

For more information, visit ashevilledowntown.org/holidays, call 828 251-9973 or contact Parade Director Sandie Rhodes at sandie@ashevilledowntown.org. Updates will also be available on the parade hotline at 828 628-2403.

For further information:

Parade Director, Sandie Rhodes

Asheville Downtown Association

828 628-1422 or