Ben and Jerry, the Company’s Founders, Kick Off Grand Opening of Asheville Ben & Jerry’s Scoop Shop
Asheville, NC, February 4, 2019 – All Ben & Jerry’s Scoop Shops serve up fan favorite flavors like Phish Food and Chocolate Chip Cookie Dough. They all blend up thick shakes, serve sundaes, make the best ice cream cakes for special occasions, and do catering. However, the Asheville Scoop Shop on 19 Haywood Street are offering something that few others can: meeting the realBen and the realJerry!
For the Grand Opening on Saturday, February 9th, the ice cream company founders are coming to Asheville to meet the staff and the biggest ice cream fans Asheville has to offer. Ben and Jerry plan to visit the shop and scoop free ice cream from 12:00 noon to 1 pm. In keeping with the company’s mission to give back, the Asheville shop will help raise awareness and funds by donating tips to their charity partner: Girls On The Run, and will continue serving free scoops to raise money until 4:00 pm. After 4:00, they will still offer a 20% discount off purchases for the remainder of the day. Girls on the Run inspires girls to recognize their inner strength and celebrate what makes them one of a kind.
“We feel so fortunate to be part of this VERY socially progressive town full of amazing beer, great food, beautiful mountains, a funky art scene, a Friday night drum circle, awesome music, and more dogs than you can shake a scoop at!” said shop owner, Julie Williams. Williams believes that all ice cream lovers, non-dairy eaters, Fair Trade supporters, college students, families and all Asheville residents will enjoy what this locally owned and operated business brings to the community.
The shop, which opened in September of 2018, is unique in designwith a long, exposed brick wall and a one-of-a-kind indoor/outdoor mural which highlights the famous Asheville drum circle. Williams’ commitment to fulfill Ben’s famous mantra that “Business has a responsibility to give back to the community,” will be embracedby the local community. The shop decided on its own to offer federal employees affected by the recent government shutdown free ice cream. “We were aware that a considerable number of federal employees were being heavily impacted by the government shutdown right here in Asheville,” said Williams. “We wanted to do something to recognize their hard work and their service to our country and community. We offered them free ice cream, which we hope was a small moment of joy for the belly and soul.”
The Asheville team invites you to join the Grand Opening on February 9th, so stop by from 12:00 – 1:00 pm and meet Ben and Jerry. “These two inspire us with their accomplishments and their values, and we can’t wait for them to meet our Asheville neighbors,” said Williams.
To learn more about the Asheville Scoop Shop, go to https://www.benjerry.com/ashevilleor call the shop number below.
About Girls on the Run
Girls on the Run inspires girls to recognize their inner strength and celebrate what makes them one of a kind. Trained coaches lead small teams through our research-based curricula which includes dynamic discussions, activities and running games. Over the course of the ten-week program, girls in 3rd-8th grade develop essential skills to help them navigate their worlds and establish a lifetime appreciation for health and fitness. The program culminates with girls positively impacting their communities through a service project and being physically and emotionally prepared to complete a celebratory 5K event.
About Ben & Jerry's
As an aspiring social justice company, Ben & Jerry's believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully source Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry's products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry's Foundation's employee-led grant programs totaled $2.7MM in 2018 to support grassroots organizing for social and environmental justice around the country.