Asheville Citizen-Times Media Group has announced that, beginning on February 9, it will launch an expanded newspaper, giving readers more local stories and a new national news section from USA TODAY. The new USA TODAY local edition is an integrated effort created with support from U.S. Community Publishing (USCP) and USA TODAY. The new product will provide expanded national news, money, sports and life content and will allow the local newsroom to heighten focus on deeper community coverage.
“We are taking the strengths of the two papers and combining them to deliver the best of both worlds to our consumers,” said Dave Neill, publisher, Asheville Citizen-Times. “We continue to listen to our readers. They want more local coverage and this partnership will allow us to use our valuable resources to deliver just that.”
“We are excited to expand this partnership with USA TODAY to deliver our readers more of the local content that is so important to them, while also providing quality, trusted international and national news from USA TODAY,” said Robert Dickey, president, U.S. Community Publishing. “We were thrilled by the positive feedback from our pilot markets and look forward to expanding this offering to the rest of our dedicated subscriber base and continue to deepen our relationships with the Asheville community.”
This partnership with USA TODAY was piloted with four Gannett media properties within the U.S. Community Publishing portfolio in early October. The partnership will be rolled out to the remaining markets by mid-2014.
The USA TODAY local edition focuses on national advertising. The added content – both local and national – provides a more valuable package for readers, which benefits the local advertisers through increased readership and engagement.
For media inquiries, contact:
Local press contact: Josh Awtry
Title: VP and Executive Editor, Asheville Citizen-Times